If you own a smartphone, chances are you’re familiar with push notifications. Popularized by Apple’s iOS 3.0 edition in 2009, push technology utilizes open IP connections to forward notifications from third-party apps to your mobile interface. Formerly reserved for large-scale corporations — The New York Times, etc. — San Francisco-based App.net has created a free marketing channel called Broadcast that democratizes the process of push notification. App.net CEO Dalton Caldwell likens this application to “your own promotional arsenal” for users who already enjoy an active social media presence. News that may otherwise be buried in the barrage of tweets and […]

George Orwell claimed in his 1946 essay “Politics and the English Language” that English was in a bad way: common consensus (which he was satirizing) held “that any struggle against the abuse of language is a sentimental archaism, like preferring candles to electric light or hansom cabs to aeroplanes.” His own opinion was more that “the decline of language must ultimately have political and economic causes: it is not due simply to the bad influence of this or that individual writer.” Thus it could be resisted: “Modern English, especially written English, is full of bad habits which spread by imitation and […]

As the producer of films like The Ring and Mulholland Drive, Neal Edelstein is no stranger to horror films and thrillers. And with his new project, Haunting Melissa, he’s moved beyond traditional pictures with his first immersive production for iPad and iPhone. Available for free in the App Store, Haunting Melissa centers around the search for a girl who vanished from the farmhouse where her mother had earlier gone insane, but this story is told in a succession of videos released to the viewer in seemingly random bursts. The temporal extension – and unexpected timing – of the narrative through these push notifications […]

Apple’s “polarizing” mobile operating system iOS 7, an update which stripped away the skeuomorphism (i.e., the fake leather and other real-world metaphors found in apps like Calendar and Game Center) of previous versions in favor of a “flat” design style, was unveiled by the company on June 10 at its WWDC keynote and pushed to users on September 18. And for the most of this year, the Apple media universe — the parade of blogs and podcasts that have made a mini-industry of commenting upon the Cupertino company — have spoken of little else. But now that the OS is […]

Tokyo Sally is the second narrative feature by director-cinematographer-editor Kal, after his 2010 debut Superhero in the Rain. He’s also a prolific producer of music videos, documentaries, and spots for companies like the Food Network. The Tokyo Sally project, which features Anna Adams, consists of one 60-minute film and a related app, Tokyo Sally: Lost Highway, both of which are nearing completion. Kal envisions the film as the first in a series of ten pictures that will explore different aspects of horror and suspense films; each will be self-contained but, when seen together, will relate to a larger story. The film […]

Mégaphone, an interactive project currently running in Montreal, is designed for a world that’s forgetting that the word social doesn’t necessarily have to precede media. The project seeks to remove the fiber optic interface that currently connects so many of us and move public discourse back into a public space–that is, somewhere outdoors with plenty of foot traffic. Thus it’s built around a pre-Industrial Era public speaking model like Hyde Park’s Speaker’s Corner in London: anyone can take to the mic to discuss any topic they like (though there is an MC and suggested time slots for certain subjects to […]

This morning, Mayor Bloomberg and IFP’s Executive Director Joana Vicente kicked off the launch of the Made in NY Media Center by IFP alongside the Center’s Founding Artist in Residence, Ahmir “Questlove” Thompson. At the event, Mayor Bloomberg said, “The Made in NY Media Center by IFP continues the work this administration has done to diversify New York City’s economy and provide access to affordable work space. New technologies and distribution platforms are appearing every day, and entrepreneurs, growing businesses and creative individuals will have the chance to harness their skills with the educational resources provided by the Media Center […]

Hacking Arts, a two-day event to “explore the intersection of arts and entertainment, technology and entrepreneurship” was held this last weekend at MIT’s Media Lab. The first day consisted of panels and product demos, while the rest of the event was devoted to participants working together to come up with new ideas in various topic areas, from mobile to art education. The panel sessions of the first day had a strong tilt towards art distribution and finding and interacting with your audience in the connected world. The music panel, titled “Social Sound: Music Fans Get Involved,” featured Kristen Bender from […]

Elaine McMillion, one of Filmmaker‘s 25 New Faces of Independent Film for 2013, has been keeping busy since launching her interactive doc Hollow, about life in the hard-hit county of McDowell in south-western West Virginia, in June at http://hollowdocumentary.com. It immediately earned praise and a sizeable audience; she’s since presented for events and organizations like StoryCode and Independent Film Week, and Hollow continues racking up the positive reviews. The project includes an html5 site with dozens of short videos, photographs, text, user-generated content on Instagram, and content such as videos produced by the film’s subjects, many of whom the Hollow […]

Think about it for a second: how do you, as a filmmaker, gauge your film’s impact? Is it the box office you generate through screenings? The number of Twitter followers you have? The amount of “fans” you have on Facebook? And what do you do with that information once you have it?  The Harmony Institute believes these are critical keys for decision making not only for your current film but your future films as well. Deputy Director Debika Shome shared amazing insights in her “Blitz Wisdom” talk at the IFP Filmmaker Conference about how the Harmony Institute does their work, […]